The bra brand Berlei has supported women’s breast health for over 100 years. For Breast Cancer Awareness Month, Berlei wanted to create a breast health message that would reach women in every corner of the globe – a giant mission with a tiny budget. We approached one of the world’s greatest influencers who, despite not having sung professionally before, agreed to become a champion for women’s health for no fee. With an influence trust score of 98%, it meant that when Serena Williams sang, women listened, touching over I.12 billion people across 95 countries and increasing the conversation about self-detection by 252%. By lending her voice to the Project, Serena reached women who would normally ignore public health messages and put the importance of early detection on the global stage.

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1.12 Billion Reached  95 Countries 252% Increase in Self-Exam Conversations