What do a mermaid, a bikie, a crane-driver, and the Under 13s gymnastics team all have in common? They all love their perfect bowl of cereal. Kellogg’s wanted to ignite debate amongst fans and trigger fond memories in lapsed eaters, all the while celebrating the simple joy of having a perfect bowl of one of Australia’s most loved cereals.

We found true fans through street casting and social media. Our goal was to not only find what unites and connects us, but to also celebrate how different and diverse we are.

The 60” TV spot launched on Australia Day.

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Award Casting Guild of Australia