I Touch Myself Project – Cancer Council NSW
When Australian rock diva, Chrissy Amphlett, died from breast cancer, we created the I Touch Myself Project in collaboration with her estate. On the first anniversary of her passing in 2014, we reimagined her No. 1 hit song ‘I Touch Myself’ as a breast health anthem and pledged to create a new campaign every two years to reach young women. The music video picked up multiple Gold Lions and the Adfest Grand Prix for Humanity.

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